Why digital media agencies need a mobile app strategy
It’s hard to believe that mobile apps have only been around for the last four years. Apple has sold more than 315million iOS devices since the launch of the first iPhone in 2007 and recently celebrated reaching 25billion iPhone and iPad app downloads. And of course now that Google Android has risen to become the best-selling smartphone platform worldwide it is time to work out what your strategy is for addressing this user base and for developing your own mobile apps.
In this white paper we provide a wealth of information to help you develop a strategy. In the first half of the paper we describe the reasons for developing apps and in the second section of the paper we outline the decisions you need to make to move your agency into app development.